Brand Guidelines

This identity guideline is a tool designed to project the image and core values behind the brand. It is the cornerstone of all communication efforts and should be followed to ensure a consistent style and quality of presentation. Every individual utilizing Echelon’s brand is responsible for coordinating or implementing the guidelines.

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We are doing business as Echelon Payment Solutions Group, or simply Echelon.

Our legal name is EPSG, LLC.

Brand Naming Violations Include:

  • EPSG Inc
  • E P S G
  • EVO Platinum Services Group
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Echelon Payment Solutions Group (Echelon), founded in 2006 as EPSG, has been rebranded in 2024 to better reflect the company’s growth and ability to meet the increasing demands of the payments industry. Echelon stands out as a leader, offering stability, secure and innovative solutions, and exceptional customer support.

Committed to honest, transparent business practices, Echelon prioritizes the success of its sales partners and merchants.

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We Commit To: 

  • TRUST  & INTEGRITY: We are true to our word—that’s more than lip service. We’ve stayed committed to honest and transparent business practices, which has kept us around longer than all our competitors. We work hard to keep the referrals coming in and keep our attrition rate amongst the lowest in the industry.

  • A PARTNER-FOCUSED ORGANIZATION: We are in this together. Every sales partner has a dream of what financial freedom looks like, and we help them achieve that dream. We prioritize the success of our sales partners over company profits. We teach our partners how to build long-term value into their portfolios, and we protect our partners’ investments with lifetime residuals and the best contracts in the industry.

  • SUSTAINABLE GROWTH & LONG-TERM VALUE: We are dedicated to strategic growth that ensures the success and longevity of Echelon, our sales partners, and their portfolios. We have built a strong foundation and commit to scaling without compromising the personal connection and trust that have been key to our success. 

  • SECURITY & INNOVATION: We take security seriously. We develop and leverage technology that makes payment processing more efficient and safe. We invest in the tools, people, and compliance protocols necessary to protect financial transactions at every step and ensure the rapid delivery of funds.

Logo Variations

Download Logos

Official Logo 

Echelon Payments

Official Symbol 

Transition Logo 1

Transition Logo 2

Logo Usage

Logo Clear Space: To ensure maximum visibility and impact, always maintain a minimum clear space around the ECHELON logo equal to the height of the wordmark’s ‘e’ on all sides.

Logo Violations: The success of the brand depends on the ECHELON logo maintaining a consistent appearance in all communications and applications. In order to preserve the integrity of the logo, the following examples illustrate how it should NOT be used.

DON’T STRETCH

DON’T ROTATE

DON’T USE GRADIENTS

DON’T PLACE ON BUSY BACKGROUNDS

DON’T USE DROPSHADOWS

DON’T FLIP MARKS

DON’T USE OFF-BRAND COLORS

DON’T SKEW

DON’T CHANGE SPACING

Color Palette

Primary Colors

OXFORD NAVY

PANTONE 648 C

RGB: 0, 46, 93

CMYK: 94, 55, 0, 74

HEX: #002E5D

BRIGHT BLUE

PANTONE 306 C

RGB: 0, 181, 226

CMYK: 100, 20, 0, 11

HEX: #00B5E2

LIGHT TAN

PANTONE 9043 C

RGB: 232, 230, 223

CMYK: 0, 1, 4, 9

HEX: #E8E6DF

Secondary Colors

SKY BLUE

RGB: 212, 238, 246

CMYK: 14, 3, 0, 4

HEX: #D4EEF6

MEDIUM GREY

RGB: 92, 91, 91

CMYK: 0, 1, 1, 64

HEX: #5C5B5B

BRIGHT PEAR

RGB: 178, 211, 54

CMYK: 16, 0, 74, 17

HEX: #B2D336

Typography

This font should be used in all Echelon communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.

PRIMARY

Figtree Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

SECONDARY

Figtree Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

ALTERNATIVE IF NOT AVAILABLE

Helvetica

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Content Development

Writing Style

While AP style is primarily used in journalism, it is also widely adopted in other fields, such as public relations, corporate communications, and academic writing. Adhering to AP style helps maintain consistency across various media outlets and publications, making it easier for readers to understand and navigate written content.

Echelon will write in AP style on all main corporate communications, flyers, and documents that represent the brand. 

Imagery

Our imagery aims to capture real moments and genuine interactions while ensuring consistency and professionalism in our brand representation.

We value authenticity and realism, prioritizing this in our brand imagery. 

We capture meaningful moments, events, and people—highlighting the positive experiences and interactions with our employees, partners, and merchants.

We maintain professionalism in quality, lighting, and composition, while offering freedom of creativity.

We do not use character graphics or cartoon vector graphics solutions to represent our brand.

Questions? Reach out to the marketing department for all your branding and marketing needs.

Contact Marketing