The Leaders of Echelon

As Chief Executive Officer, Brent Rose comes to Echelon with decades of executive leadership and payments experience. Appointed in 2023, Brent joined Co-Founders Richard Ross and Brett Sturm in leading Echelon's evolution into the next phase of growth as the most trusted partner in payments.

In 2024, Brent spearheaded Echelon’s rebranding to better position the company for future success. Methodical in his strategy, Brent unifies innovative technology and thinking with meticulous execution to build upon a strong foundation grounded in integrity. By expanding sales distribution channels, Echelon broadens its network of local partners, enhancing its capacity to effectively serve merchants.

Within just fifteen months as CEO, Brent designed and implemented 26C, a structured financial model that supports sales partners’ long-term earnings. Passionate about mentorship and coaching, Brent fosters a culture where sales partners and merchants remain at the heart of each step forward. His vision focuses on building the framework for operations, services, and tech solutions to support positive sales growth and create the best experience in payments processing.

Prior to Echelon, Brent was President at Get Beyond, where he led several initiatives on growth strategy and sales and marketing efficiency. Under his leadership, Get Beyond increased Net Revenue to outperform US small to medium-sized business acquiring market in YOY growth and client attrition.

In 1996, Brent joined Heartland, where he drove the development and implementation of innovative payments technology that helped the company enter new markets. Brent began his career in sales, where a proven track record for driving growth and creating high-performing organizations led him to found Merchant Services in 1992.

A successful entrepreneur, Brent founded Rose Properties—a major property management firm in greater Milwaukee. He is a Certified Commercial Investment Member (CCIM), awarded the designation for his expertise in real estate investment, market, and financial analysis. He holds a Bachelor of Science in Business Administration from Drake University.